About Me
I believe in learning from the past, shaping the present, and building the future. My career has been defined by three core pillars:
Driving Innovation & Strategy
I’ve been at the forefront of industry transformation, shaping how we interact with technology and products. From delivering product training for the iPad launch at Apple to redefining Tesla’s service operations, I’ve driven product adoption and future-focused solutions. At Faraday Future, I played a key role in launching the FF91 through GTM strategy, and at Latch, I combined my expertise in hardware and software to help pioneer an entirely new industry.
My Master’s in Integrated Design, Business & Technology from USC has been instrumental in shaping my ability to bridge product, business strategy, and emerging technology—a critical skill in product innovation.
Honoring Heritage
At Cartier, I helped reposition timeless luxury products for new generations—redefining genderless watches, leading major product relaunches, and reviving historical craftsmanship to create modern relevance. My ability to translate heritage storytelling into compelling product experiences comes from a deep understanding of brand evolution, consumer psychology, and product positioning.
Commitment to Operational Excellence
Bridging vision and execution is where I thrive. At Nike, I helped scale store operations, supporting the opening of 80+ stores in a single year while leading the development of Swoosh Standards—transforming 9,000+ store documents into a structured SOP system. My expertise in process development and execution ensures that innovation is not only visionary but also actionable and scalable.
My Master’s in Instructional Design & Technology from CSU Fullerton has given me the foundation to build scalable systems, develop knowledge-sharing frameworks, and optimize workflows—ensuring new ideas don’t just stay concepts, but are successfully executed at scale.
Looking Ahead
Now, I’m focused on leveraging my passion for product, strategy, and innovation to continue driving impact and growth—blending heritage with emerging technologies to create meaningful product experiences.
I live in Portland with my wife, two dogs, a cat, and a turtle. An avid athlete, I embrace my competitive spirit through rugby, golf, snowboarding, and running. I’ve completed the Honolulu Marathon (2022), Hood to Coast (2023), the Portland Marathon (2023), and the Los Angeles Marathon (2024).
Beyond my active lifestyle, I serve as a leader of Nike’s Latino and Friends Network and dedicate my time to mentoring early-stage startup founders through USC’s Jimmy Iovine and Andre Young Academy.
